Cookie Deprecation: Recent Issues with Privacy Sandbox
These are interesting times for the digital advertising industry. In January of this [...]
Do You Understand Your Ad Ops Outsourcing Partners’ Level of Compliance? It Could Be a Huge Problem If You Don’t
When many of us think about the privacy laws that are emerging across [...]
How to create Ads that do not Transcend Limits
Modern marketers today have a selection of tools to help spread their wings [...]
Next Year All Brands Will Be Required to Migrate to GA4. We Can Help You Get Ready
GA4 is Here! This past March, Google announced the long-awaited release of Google Analytics 4 (GA4) which promises a [...]
BPO to KPO: Thriving in the Age of Quiet Quitting
These days one can hardly click open any news source without seeing an [...]
Insourcing versus Outsourcing Ad operations cost comparison and analysis
AdOps is to marketing what plumbing is to homeownership: a task that’s essential [...]
Why Paragon is a great place to work
In 2018, LinkedIn made headlines when it announced the stunning results of its [...]
The growing importance of CTV
Much has been said about the way COVID-19 drove 10 years of ecommerce [...]
The opportunities of retail media
Retail media is red hot these days, enjoying 27% YoY growth. According to [...]
Should you in-house or outsource campaign management?
Planning for 2022 Right about now, many organizations are tweaking their 2022 business [...]