Is your brand thinking about outsourcing your digital campaigns? Good plan. By selecting the right outsourcing partner you can get access to experts in every aspect of digital campaigns, and give your internal teams more time to focus on other work that is client or revenue focused.
Of course, this begs the question: how do you select the “right” partner? Here are five things to look for when selecting an outsourcing partner.
#1: Industry expertise
Launching, optimizing and reporting on campaigns successfully is no easy feat. There are a million details to take care of, all of which require considerable expertise to do properly. Perfection is required every step of the way, from ensuring that all creatives are formatted correctly to the channel in which they’ll be seen and assessing brand safety of ad placements, to execution across multiple direct and programmatic channels.
You need a partner with significant industry expertise, someone you can learn from, and who can step in to fill in unexpected gaps in your internal teams as they arise.
As a premier digital media services agency, Paragon Digital Services teams offer considerable end-to-end campaign expertise. Our teams are well trained and well versed in every aspect of digital campaigns, including media operations, data analytics, creative and campaign optimization, as well as ancillary business finance services to advertisers, publishers and platforms across the globe.
#2: Methodology for learning and documenting your internal processes
Every brand has a unique combination of internal processes, supported by internal infrastructure, that its employees follow in order to work towards common goals. Processes include campaign requirements, sign-off authority, escalation procedures and so on.
You need a partner that has a methodology for supporting your internal way of doing things, and not the other way around, otherwise, you will spend too much time managing your outsourcing partner, rather than reaping the benefits of time saved.
This is why Paragon Digital Services has designed an onboarding system that begins with the creation of a client-specific Standard Operating Procedures document. This document is a comprehensive roadmap of how our two companies will work together. It covers:
- How, when and why we communicate
- Which systems and tools you want us to use
- Services we’ll provide
- Your priorities
- Escalation management plan
It’s one thing to be trained in a software or process, it’s a whole other matter to complete rigorous certification. Take ensuring quality management and data security. Your outsourcing partner will touch a lot of your sensitive customer data, don’t you think they should be certified to do so properly?
This is why Paragon is fully ISO 9001:2015 certified. Not only that, after four years of audits and certification, Paragon has built a robust infrastructure around the ISO 9001:2015 principles, and it has become a way of life for our organization. All of our workflows – from the simplest task for a client to fulfilling a role they’ve handed off to us – are executed with these quality principles in mind. If you’d like to learn more about our ISO certifications, and what they mean for you, we’d recommend you check out one of our previous blog posts – ‘What is ISO 90001:2015 / ISO 27001 and why should you care?’.
#4: 24/7 campaign support
Campaigns can’t wait for someone to return from vacation or a conference. You need a well-oiled machine that can design, execute and optimize campaigns based on your schedule.
A good outsourcing partner is one who can meet your campaign deadlines, and manage your ongoing ones 24/7 by seamlessly plugging resources when a team member calls in sick or attends a conference. This is why Paragon prioritizes our Standard Operating Procedures document.
There is always somebody looking after your campaigns.
#5: Full advertising support
If you only plan to do one form of advertising, let’s say paid search, outsourcing to an agency with limited skill sets may work for you. But consumers are multi-channel, and that means your advertising strategy will need to meet them wherever they are in the digital universe.
Paragon can support every component of your campaign, from paid search and paid social, to global display and video programmatic campaigns. The benefit of a one-stop shop is that we can analyze your campaign holistically, and inform you when you’ll get better results by concentrating on one channel over another. Plus, it means you have just one point of contact to work with.
Interested in discussing our offerings further? Get in touch.