Identifying the best roles and tasks to outsource (and why)
Which tasks should you outsource? A lot of brands, platforms and agencies are [...]
Ad operations lessons driven by the pandemic
Historically, digital-media platforms and content providers assumed that ad operations resources worked most [...]
Why Information Security is a critical consideration when selecting your offshore ad operations provider
Media campanies, agencies and platform providers need to know whether their ad operations [...]
Google’s privacy announcement and what it means for digital advertisers
On 3rd March this year, Google made quite a splash when it announced [...]
Harness the brand power of the evolving digital shopping experience
In the previous post, we talked about headless commerce, an approach to ecommerce [...]
What is headless commerce? And what does it mean for customer acquisition campaigns?
One can hardly pick up an industry journal without seeing an article on [...]
Why a DTC channel is a must-have
If you’re a manufacturer, these past 12 months have been quite unnerving. Some [...]
What is ROAS and how should you measure it?
What is ROAS, and how should you measure it? As a marketer you’ve [...]
Equality, equity and what fairness really means
To a great many people, equality and equity mean basically the same thing [...]
What is ISO 9001:2015 / ISO 27001 and why should you care?
We’re ISO certified. But what is it? And why should you care? ISO [...]