The Pitfalls of In-Housing Programmatic: Why a Hybrid Approach Works Best
In recent years, many brands have moved toward in-housing their programmatic advertising, attracted [...]
Paragon Digital Services’ Approach to Full-Funnel Marketing
Full-funnel marketing is critical to a brand's long-term growth. While it's tempting to [...]
Data Privacy with ISO 27701 Certification and benefits of partnering with Paragon Digital Services
In the constantly changing digital media field, it is crucial to prevent the [...]
What is SPO? And Why is it Important?
Optimization is a critical goal in digital advertising. Companies, such as Paragon Digital, [...]
Why Paragon Trains EVERY Employee in ISO 9001 and 27001
A Q&A with Ramakrishna Prasad, Director, Paragon Digital Services Media Security Team Achieving [...]
Unlock the Power of CTV with Paragon
Driving Viewership in the Era of CTV: Why Paragon is the Secret Sauce [...]
Leveraging the Advantages of the ISO 27001 Certification in the Digital Age
In today's fast-paced digital media Ad operation industry, safeguarding IT (Information Technology) assets [...]
The Importance of SSP Inventory Quality Assessment
This past year, the ANA released its Media Supply Chain Transparency Report, which [...]
Quality-Driven vs Low-Cost Outsourcing
AdOps is a demanding function, one that requires constant monitoring of myriad tasks [...]
Understanding the Retail Media Ecosystem
Retail media is exploding, in no small part due to retailers such as [...]