Agencies

Accurate & Timely Managed Services for Agencies

Who We Serve

We are the leading managed service partner to media agencies across the globe. We offer a comprehensive list of creative services, programmatic campaign execution, AdOps task delivery, and programmatic trading. From campaign setup and ongoing optimization to detailed reporting and analytics, we provide both task based and end-to-end solutions to ensure your account teams’ success.

Our Managed Services for Agencies

Programmatic Trading

  • Build audiences from a vast range of ad inventory across various websites and apps, targeting specific audiences with precision.
  • Eliminates the need for manual negotiations and streamlines the ad buying process, making it more cost-effective and data-driven.

Activation

  • Strategically and effectively execute marketing campaigns across various media channels to reach the target audience and achieve specific business objectives.
  • Select the most appropriate media channels based on the target audience’s preferences and behavior, as well as the campaign’s goals.

Campaign Management & Reporting

  • Campaign setup to meet required KPI and provide timely optimization to achieve campaign’s goal in all major buying platforms.
  • Provide analytics report for the campaigns and establish areas to improve, strategize and implement.

Performance Reporting

  • Analyze and evaluate the effectiveness and results of programmatic advertising campaigns using data.
  • By gathering data from various sources and platforms involved in programmatic advertising to assess the performance and impact of the campaigns.
  • Provide insights that help advertisers make data-driven decisions, optimize their strategies, and achieve their advertising objectives efficiently.

Campaign Monitoring
and Optimizations

  • Optimize campaigns within DSPs, monitor and provide ongoing campaign reports, budget tracking and maintenance: daily pacing, daily performance, other daily pulse requirements, weekly pacing report by campaign with highlights on pace %, margin, spend, CPM, etc.
  • Pacing off third party ad server numbers against goals, dynamic margin management, troubleshoot campaign challenges

Analysis and Insights

  • Analyze complex data sets for insights and guidance to exceed campaign goals, audience insights and analysis.
  • Report to client management on risks and opportunities on all campaigns, creative amendments.

Accuracy, Security and Privacy

Your clients rely on your agency teams to design and execute their campaigns accurately, to deliver relevant insights that will grow their business, and to keep their data safe. Paragon Digital does it all:

Your clients rely on your agency teams to design and execute their campaigns accurately, to deliver relevant insights that will grow their business, and to keep their data safe. Paragon Digital does it all:

Paragon maintains a fully trained and certified workforce, with 2 to 6 years of experience in specific tasks, supported by ongoing training through the Paragon Academy.

Paragon maintains a fully trained and certified workforce, with 2 to 6 years of experience in specific tasks, supported by ongoing training through the Paragon Academy.

Certification behind Paragon Digital’s Quality Management System (QMS) that guarantees error free work delivered
on-time.

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Certification behind Paragon Digital’s Information Security Management System (ISMS) that protects sensitive data.

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Certification behind Paragon Digital’s Privacy Information Management System (PIMS) that guarantees compliance with privacy and data protection regulations.

Paragon Digital Services – By the numbers
Full Year 2022

1,500

Full Time Employees (no contractors or subcontractors)

11,751,085

Digital media and marketing client jobs delivered.

99.999%

delivered “without error”

100%

delivered “on time”

ISO 9001

Audited

Want to learn more? Reach out to discover how we can help your team to tackle business challenges.