Campaign success is in the details.
Advertising is a critical source of revenue to all publishers. Done correctly, it can enhance your readers experience, deliver great value to your advertisers, as well as drive yield and fill rates. It succeeds or fails on getting all of the technical details right. Our expert teams can manage your advertising entirely for you, or lend our expertise just where you need it.
Your inventory – and your audience – are valuable assets. We’ll help you monetize them through high quality, best-in-class advertising that keeps advertisers coming back.
Campaign lifecycle support
Our publisher support teams are experts in the technical and creative requirements for successful campaigns. From ideation, concept and creative production, to audience segmentation, execution, optimization and results analysis, we can manage the entire process, or specific tasks within it. You decide.
Audience monetization
We can help your advertisers pinpoint their exact audience, and reach them across your website and mobile properties. We’ll help you create audience segments to attract premium advertisers, or build ad hoc segments in response to a bid.
Flexible selling models
We help you drive fill rates by selling your inventory directly to advertisers, or programmatically on open or private exchanges.
Platform flexibility
We’re happy to work within your existing infrastructure, digital mar tech and ad tech platforms, or brand safety partner you use.
Reporting and analytics
Our analytics provide deep insights into your audience, allowing you to tell great stories about them. Our consolidated reports help you understand the true value of your audiences, properties, ad placements and formats so that you can drive yield.
Brand safe
We protect your readers, and your reputation, through exceptional quality assurance and brand safety measures.
Integrated and centralized
We centralize all of your campaign assets, data and reports from multiple locations into one simple and accessible solution.
Paid Search & Paid Social
Paid search and paid social media advertising account for the lion’s share of the marketer’s budget. Our teams are focused on driving return on ad spend and, more importantly, real business outcomes.
Paid search services:
Bid management, auditing, keyword research, ad copy, group management, retargeting, analysis, optimization, consolidated tracking across platforms.
Paid social services:
Strategic planning, activation, campaign execution, creative and audience optimization, and cross-channel analysis across social channels, e.g. LinkedIn, Twitter, Facebook, Instagram, Snapchat and TikTok.
Auditing & Quality Assurance
As an ISO certified technical services organization, it’s no surprise that auditing and quality assurance are critical for us, in a continual process of improvement.
Ticketing and issue tracking:
We custom designed our ticketing and issue-tracking system to meet the specific requirements of the digital ad campaign lifecycle. Our system fosters quick and clear communication, full transparency, and a holistic and accurate view of each ticket, as well as details of our quality assurance (QA) protocol.
QA protocol:
Our QA protocol encompasses all critical stages of a campaign, and spotlights all instances where a barrier to high-quality execution may occur. It is fully data encrypted to ensure privacy, and was evaluated as part of our ISO 9001:2015 certification.
Client access:
Our clients have unfettered access to all of their tickets, requests, checks, ratings and status. All information is in a central location, and accessible 24/7.
Creative Production
We have the creative expertise for all campaign objectives. We can help with creative production of standard and rich media ads (including dynamic creative optimization), as well as video and all creative for programmatic campaigns.
Paragon in numbers
18000
reports created per month
50000
cups of chai served per month
100
dashboards created per month
50
clients across the globe