Platforms

Strategic and technical services that allow you to be a full-service provider to your clients.

Campaign success is in the details.

Your clients rely on your platform to help drive business outcomes, whether that’s generating advertising revenue for their inventory or reaching and engaging new audiences to grow their brands. No one knows better than you that success means getting all of the end-to-end technical details perfect.

Our expert teams can manage every aspect of your client’s advertising operations, enabling you to provide them with a seamless experience. More than that, our services allow you to transform your technology into a turnkey solution for your clients, and enabling them to get more value out of their investments in your company.

Our support teams have extensive campaign management expertise, both on the buy-side and sell side, including:

Campaign lifecycle support

Campaign lifecycle support

Our support teams are experts in the technical and creative requirements of successful campaigns. From ideation, concept and creative production, to audience segmentation, execution, optimization and results analysis, we can manage the entire process, or specific tasks within it. You decide.

Audience management

Audience management

We can help your clients create premium audience segments to attract loyal advertisers, or as multi-channel targeting criteria that will drive campaign results.

Flexible selling/selling models

Flexible selling/selling models

We can help you meet your clients’ demand for a range of buying and selling models, including direct or programmatic campaigns.

Reporting and analytics

Reporting and analytics

Our analytics provide deep insights into advertising operations, allowing you to provide concise insights to your clients. Our consolidated reports help you communicate the true value of audiences, properties, ad placements and formats to your clients, helping them to make strategic decisions going forward.

Brand safe

Brand safe

We protect your clients’ media budgets and reputations through exceptional quality assurance and brand safety measures.

Integrated and centralized

Integrated and centralized

We centralize all campaign assets, data and reports from multiple locations into one simple and accessible solution.

Rapid global support

Rapid global support

We can provide remote scalable resource to your new & secondary markets to facilitate your global growth aspirations.

Programmatic Campaign Management

We offer turnkey programmatic campaign management with highly experienced programmatic teams to manage all aspects of your buying and selling:

Programmatic trading:
Desktop and mobile, standard, rich media, custom formats, video.

Flexible models:
Private deals, open or private exchanges.

Campaign set-up:
Audience data, targeting criteria, brand safety measures, KPI identification, site tagging and set up.

Ad trafficking:
Ongoing channel, bid and creative optimization to ensure positive campaign results for your clients.

Seamless integration with your clients’ ecosystem:
We’re happy to work within your existing infrastructure, digital mar tech and ad tech platforms or brand safety partner you use. We have strong relationships with all major ad servers, DSPs, DMPs, SSPs and exchanges.

Real-time reporting & analytics:
Detailed reporting allows you to communicate to your clients’ how a campaign delivered and how their audience responded. Analytics let you assess the value of all assets.

Paid Search & Paid Social

Paid search and paid social media advertising account for the lion’s share of the marketer’s budget. Our teams are focused on driving return on ad spend and, more importantly, real business outcomes.

Paid search services:
Bid management, auditing, keyword research, ad copy, group management, retargeting, analysis, optimization, consolidated tracking across platforms.

Paid social services:
Strategic planning, activation, campaign execution, creative and audience optimization, and cross-channel analysis across social channels, e.g. LinkedIn, Twitter, Facebook, Instagram, Snapchat and TikTok.

Data, Analytics & Reporting

Our cross-channel, consolidated reporting methodology provides you with detailed analysis of campaign and audience performance in bespoke formats. Reports incorporate data from programmatic campaigns, search, social, finance, site analytics, and media planning into a single solution.

Consolidated dashboards:
We offer a number of data, reporting and dashboarding services and products so that you and your stakeholders can fully understand the value of your expenditure.

Trusted data management:
Compliant management of your data, analytics and reports, protecting you, your business and your clients. Read more about our ISO 90001:2015 certification and what it means.

Fully integrated and centralized:
All campaign assets, data and reports from multiple locations are consolidated into a centralized solution that’s easy to access and use. We can consolidate and build any report or dashboard according to your – our your client’s – business specifications.

Auditing & Quality Assurance

As an ISO 9001:2015 certified technical services organization, it’s no surprise that auditing and quality assurance are critical for us, in a continual process of improvement.

Ticketing and issue tracking:
We custom designed our ticketing and issue-tracking system to meet the specific requirements of the digital ad campaign lifecycle. Our system fosters quick and clear communication, full transparency, and a holistic and accurate view of each ticket, as well as details of our quality assurance (QA) protocol.

QA protocol:
Our QA protocol encompasses all critical stages of a campaign, and spotlights all instances where a barrier to high-quality execution may occur. It is fully data encrypted to ensure privacy, and was evaluated as part of our ISO 9001:2015 certification.

Customer access:
As a client, you have unfettered access to all of your tickets, requests, checks, ratings and status. All information is in a central location, and accessible 24/7.

Creative Production

We have the creative expertise for all campaign objectives. We can help with creative production of standard and rich media ads (including dynamic creative optimization), as well as video and all creative for programmatic campaigns.

Paragon in numbers

18000

reports created per month

50000

cups of chai served per month

100

dashboards created per month

65

clients across the globe