Ad Platform
Efficient Managed Services for Digital Ad-Tech Platforms
Who We Serve
Paragon Digital is the number one managed services partner for DSPs, SSPs, Exchanges, Ad Servers and other digital ad-tech platform providers.
The world’s leading platforms choose us because we can deliver your clients’ campaigns error free and on time.
Our Digital Media Services for Ad-Tech Platforms
End to end campaign management
- Build campaign strategy and assign concepts to strategies in various platforms
- QA campaign setup, naming conventions, tag management
- Upload/set up new creatives in various platforms as per client’s requirements/instructions
- Continuously track performance metrics, making data-driven adjustments in real-time to maximize campaign effectiveness and ROI
- Collaborate closely with assigned client team members
- Screenshots, weekly and end of campaigns reports and weekly performance reports
- Campaign performance wrap up and analysis
Partner evaluation, activation, optimization, and negotiation
- Onboard new publishers, maintaining relationships with existing publishers, and ensuring they are all set in the respective platforms based on the requirements.
- Work closely with the platform team to ensure that all accounts are connected and delivering correctly.
- Educate publishers on how to use platforms for reporting and dashboards
- Negotiate with publishers to renew contracts and agreements that are mutually beneficial for all parties
Partner brand safety, compliance tracking and analysis
- Analyze assess and validate publisher site for tech requirements and site content as per advertisers’s brand requirements
- Identification of creatives deemed unacceptable and universally disapproved due to its intent
Data compilation and reporting across various platforms
- Cumulate data from various client reports and DSPs and update the values
- Create reports based on templates shared by the client for different campaigns and ad groups
Taxonomies, pixel creation, data pixel mapping, malware violations
- Taxonomies: updating of custom audience segments, as intended to structure & organize related 1st and 3rd party segments into groups.
- Data pixel mapping: rules over how and to whom the segment is available to target in campaign strategies.
Budgets and billing
- Budget tracking/maintenance, bulk updates via Bulk Manager.
Accuracy, Security and Privacy
Your clients rely on your platform to launch campaigns accurately, on time, and in accordance with state-of-the-art data governance and privacy compliance. Paragon Digital is organized around those principles:
Due to the strict quality standards, information security, and data privacy protocols that we adhere to these certifications combined with our commitment to ongoing training allows us to deliver on the promise of 99.9% accuracy and on time delivery of clients work
All Paragon Digital FTEs are fully trained and certified, many with 2 to 6 years of expertise in specific services categories.
Certification behind Paragon Digital’s Quality Management System (QMS) that guarantees error free work delivered
on-time.
Certification behind Paragon Digital’s Information Security Management System (ISMS) that protects sensitive data.
Certification behind Paragon Digital’s Privacy Information Management System (PIMS) that guarantees compliance with privacy and data protection regulations.
Paragon Digital Services – By the numbers
Full Year 2022
1,500
Full Time Employees (no contractors or subcontractors)
11,751,085
Digital media and marketing client jobs delivered.
99.999%
delivered “without error”
100%
delivered “on time”
ISO 9001
Audited