Campaign success is in the details.
Your clients rely on your platform to help drive business outcomes, whether that’s generating advertising revenue for their inventory or reaching and engaging new audiences to grow their brands. No one knows better than you that success means getting all of the end-to-end technical details perfect.
Our expert teams can manage every aspect of your client’s advertising operations, enabling you to provide them with a seamless experience. More than that, our services allow you to transform your technology into a turnkey solution for your clients, and enabling them to get more value out of their investments in your company.
Our support teams have extensive campaign management expertise, both on the buy-side and sell side, including:
Campaign lifecycle support
Our support teams are experts in the technical and creative requirements of successful campaigns. From ideation, concept and creative production, to audience segmentation, execution, optimization and results analysis, we can manage the entire process, or specific tasks within it. You decide.
Audience management
We can help your clients create premium audience segments to attract loyal advertisers, or as multi-channel targeting criteria that will drive campaign results.
Flexible selling/selling models
We can help you meet your clients’ demand for a range of buying and selling models, including direct or programmatic campaigns.
Reporting and analytics
Our analytics provide deep insights into advertising operations, allowing you to provide concise insights to your clients. Our consolidated reports help you communicate the true value of audiences, properties, ad placements and formats to your clients, helping them to make strategic decisions going forward.
Brand safe
We protect your clients’ media budgets and reputations through exceptional quality assurance and brand safety measures.
Integrated and centralized
We centralize all campaign assets, data and reports from multiple locations into one simple and accessible solution.
Rapid global support
We can provide remote scalable resource to your new & secondary markets to facilitate your global growth aspirations.
Paid Search & Paid Social
Paid search and paid social media advertising account for the lion’s share of the marketer’s budget. Our teams are focused on driving return on ad spend and, more importantly, real business outcomes.
Paid search services:
Bid management, auditing, keyword research, ad copy, group management, retargeting, analysis, optimization, consolidated tracking across platforms.
Paid social services:
Strategic planning, activation, campaign execution, creative and audience optimization, and cross-channel analysis across social channels, e.g. LinkedIn, Twitter, Facebook, Instagram, Snapchat and TikTok.
Auditing & Quality Assurance
As an ISO certified technical services organization, it’s no surprise that auditing and quality assurance are critical for us, in a continual process of improvement.
Ticketing and issue tracking:
We custom designed our ticketing and issue-tracking system to meet the specific requirements of the digital ad campaign lifecycle. Our system fosters quick and clear communication, full transparency, and a holistic and accurate view of each ticket, as well as details of our quality assurance (QA) protocol.
QA protocol:
Our QA protocol encompasses all critical stages of a campaign, and spotlights all instances where a barrier to high-quality execution may occur. It is fully data encrypted to ensure privacy, and was evaluated as part of our ISO 9001:2015 certification.
Customer access:
As a client, you have unfettered access to all of your tickets, requests, checks, ratings and status. All information is in a central location, and accessible 24/7.
Creative Production
We have the creative expertise for all campaign objectives. We can help with creative production of standard and rich media ads (including dynamic creative optimization), as well as video and all creative for programmatic campaigns.
Paragon in numbers
18000
reports created per month
50000
cups of chai served per month
100
dashboards created per month
50
clients across the globe