Are you considering outsourcing ad ops to Paragon Digital Services? Smart move. Your teams can use their time to focus on more high value, strategic activities, such as finding new business and growing your revenue.
What’s more, you can rest assured that your ad ops are in good hands. Paragon’s teams are extremely detail oriented and process driven. We’ll focus on the technical nuts and bolts of your campaigns – tracking down creatives, site tagging and set-up, testing and optimization, real-time reporting and analytics – so you won’t need to.
When working with an outsourcing partner, it’s important to remember that you’re asking someone else to step into your shoes, and to succeed, Paragon needs to know every detail of that experience. When we onboard a client, we immerse ourselves in the minutiae of your business process, systems, and systems documentation.
Whether you’re a media agency, publisher, tech platform or brand that’s seeking to in-house media execution, we follow a three-phased approach to onboarding new clients in a highly process-driven way.
Phase 1: Understand your systems and business processes
The first phase focuses on understanding the systems and the business processes that are in place. We need to learn your ad-tech stack inside and out, so that we can expertly execute and troubleshoot your campaigns.
Phase 2: Understand business documentation and fill in gaps
Once we have a strong handle on your systems and processes, we work on achieving a comprehensive understanding of the business documentation that supports all the work done within those systems. To do that, we’ll review all of your system documentation so that we can create tools based on it. We’ll also identify and fill any gaps that pertain to business processes associated with your campaign KPIs.
Phase 3: Practice runs
Once we have our ducks in order, we’ll conduct multiple campaigns in your systems and against your business processes and campaign KPIs. We then ask you to evaluate our work with a highly critical eye. We won’t take over a client’s work until we’re 100% accurate.
(Don’t worry about this phase taking forever. We’re far from novices, and we typically get this accurate in short order.)
What we ask from our clients
What do we need from you to succeed? We ask that you provide us access to your business systems, and to train us on the processes you want us to follow once we assume responsibility for your ad ops. We also need to see all documentation, and to provide guidance on filling in any gaps we may identify.
Get in touch to learn how we can help you transform your ad ops.