Campaign success is in the details.
Consumers flit from screen to screen as they go about their digital lives, and your goal has always been to reach them at the right time, in the right channel with the right message. But starting in January 2021, achieving that goal we get a lot more complex. And that means you’ll need a reliable digital media team that will execute your campaigns to your evolving and exacting strategies.
Paragon Digital Services can help.
Our teams have expertise in all aspects of digital campaigns – creative development, production and optimization, omnichannel targeting strategies and data reporting and analysis. We can manage your campaigns end-to-end, or lend our expertise just where you need it.
Our data reporting and analysis can help you navigate the new world of cookie-free tracking and third-party targeting. We’ll help you identify the channels that deliver the best business outcomes for your brand, so you can take the next step and form strategic relationships with your most important partners in your upper, mid and lower funnels.
Outcomes driven
Most agencies judge their work on whether or not they met campaign criteria - impressions served, pacing, CTR and so on. Not us. We judge our work based on your bottom line. Did we drive real business outcomes for you? And did we help illuminate the customer journey for you?
Execution flexibility
Direct or programmatic, open or private exchanges - we support all buying models, even in the same campaign.
Expert technical services
Campaign success hinges on the technical details: site tagging and set-up, testing and optimization, real-time reporting and analytics. Our teams are certified in the leading ad-tech platforms, and are detailed oriented and process-driven. Our internal processes adhere to the rigorous ISO 9001:2015 and ISO 27001 certifications, and are designed to monitor campaigns 24/7.
Brand safe
We protect your audience, and your reputation, through exceptional quality assurance and brand safety measures. We’ll also execute your campaigns according to your brand suitability requirements.
Platform flexibility
We’re happy to work within your existing infrastructure, digital martech and ad-tech platforms, or brand safety partner you use. Our teams are trained and certified; and our Digital Academy ensures their skills are up-to-date.
Omnichannel
We ensure your message is seen by your audience in the right channel, whether that’s paid search, paid social, display, video, desktop, mobile or digital TV. We ensure your creatives are optimized to the channel and the individual audience member in a privacy-compliant manner.
Reporting and analytics
We provided consolidated reports that allow you to answer the big questions about your campaign and audience, as well as drill down into the details to understand how individual creatives, sectors, devices, tactics and channels performed. These insights will help you plot your path forward, and identify which partners you should collaborate with.
Industry expertise
Our teams are steeped in the digital mar tech and ad tech ecosystem, with deep expertise in programmatic, data management, real-time optimization, brand safety, privacy regulations, emerging ad formats, consumer usage trends, and more.
Paid Search & Paid Social
Paid search and paid social media advertising account for the lion’s share of the marketer’s budget. Our teams are focused on driving return on ad spend and, more importantly, real business outcomes.
Paid search services:
Bid management, auditing, keyword research, ad copy, group management, retargeting, analysis, optimization, consolidated tracking across platforms.
Paid social services:
Strategic planning, activation, campaign execution, creative and audience optimization, and cross-channel analysis across social channels, e.g. LinkedIn, Twitter, Facebook, Instagram, Snapchat and TikTok.
Auditing & Quality Assurance
As an ISO certified technical services organization, it’s no surprise that auditing and quality assurance are critical for us, in a continual process of improvement.
Ticketing and issue tracking:
We custom designed our ticketing and issue-tracking system to meet the specific requirements of the digital ad campaign lifecycle. Our system fosters quick and clear communication, full transparency, and a holistic and accurate view of each ticket, as well as details of our quality assurance (QA) protocol.
QA protocol:
Our QA protocol encompasses all critical stages of a campaign, and spotlights all instances where a barrier to high-quality execution may occur. It is fully data encrypted to ensure privacy, and was evaluated as part of our ISO 9001:2015 certification.
Client access:
Our clients have unfettered access to all of their tickets, requests, checks, ratings and status. All information is in a central location, and accessible 24/7.
Creative Production
We have the creative expertise for all campaign objectives. We can help with creative production of standard and rich media ads (including dynamic creative optimization), as well as video and all creative for programmatic campaigns.
Paragon in numbers
18000
reports created per month
50000
cups of chai served per month
100
dashboards created per month
50
clients across the globe