Strategic and technical solutions for all of your digital advertising requirements.
Campaign success is in the details.
Consumers flit from screen to screen as they go about their digital lives, and your goal has always been to reach them at the right time, in the right channel with the right message. But starting in January 2021, achieving that goal we get a lot more complex. And that means you’ll need a reliable digital media team that will execute your campaigns to your evolving and exacting strategies.
Paragon Digital Services can help.
Our teams have expertise in all aspects of digital campaigns – creative development, production and optimization, omnichannel targeting strategies and data reporting and analysis. We can manage your campaigns end-to-end, or lend our expertise just where you need it.
Our data reporting and analysis can help you navigate the new world of cookie-free tracking and third-party targeting. We’ll help you identify the channels that deliver the best business outcomes for your brand, so you can take the next step and form strategic relationships with your most important partners in your upper, mid and lower funnels.
Most agencies judge their work on whether or not they met campaign criteria - impressions served, pacing, CTR and so on. Not us. We judge our work based on your bottom line. Did we drive real business outcomes for you? And did we help illuminate the customer journey for you?
Direct or programmatic, open or private exchanges - we support all buying models, even in the same campaign.
Expert technical services
Campaign success hinges on the technical details: site tagging and set-up, testing and optimization, real-time reporting and analytics. Our teams are certified in the leading ad-tech platforms, and are detailed oriented and process-driven. Our internal processes adhere to the rigorous ISO 9001:2015 and ISO 27001 certifications, and are designed to monitor campaigns 24/7.
We protect your audience, and your reputation, through exceptional quality assurance and brand safety measures. We’ll also execute your campaigns according to your brand suitability requirements.
We’re happy to work within your existing infrastructure, digital martech and ad-tech platforms, or brand safety partner you use. Our teams are trained and certified; and our Digital Academy ensures their skills are up-to-date.
We ensure your message is seen by your audience in the right channel, whether that’s paid search, paid social, display, video, desktop, mobile or digital TV. We ensure your creatives are optimized to the channel and the individual audience member in a privacy-compliant manner.
Reporting and analytics
We provided consolidated reports that allow you to answer the big questions about your campaign and audience, as well as drill down into the details to understand how individual creatives, sectors, devices, tactics and channels performed. These insights will help you plot your path forward, and identify which partners you should collaborate with.
Our teams are steeped in the digital mar tech and ad tech ecosystem, with deep expertise in programmatic, data management, real-time optimization, brand safety, privacy regulations, emerging ad formats, consumer usage trends, and more.
Programmatic Campaign Management
We offer turnkey programmatic campaign management with highly experienced programmatic teams to manage all aspects of your campaign – from setup to in-flight optimization and results analysis.
Desktop and mobile, standard, rich media, custom formats, video.
Audience data, targeting criteria, brand safety measures, KPI identification, site tagging and set up.
Ongoing channel, bid and creative optimization.
Seamless integration with your ecosystem:
We’re happy to work within your existing infrastructure, digital mar tech and ad tech platforms or brand safety partner you use. We have strong relationships with all major ad servers, DSPs, DMPs, SSPs and exchanges.
Real-time reporting & analytics:
Detailed reporting that helps you understand who your audience is, where to reach them and the best ways to engage them.
Data, Analytics & Reporting
Your campaigns may span many channels, but to you it’s still a single campaign. That’s why we offer a cross-channel, consolidated reporting methodology that provides detailed analysis in bespoke formats. Reports incorporate data from programmatic campaigns, search, social, finance, site analytics, and media planning into a single solution.
We offer a number of data, reporting and dashboarding services and products so that you and your stakeholders can fully understand the value of your expenditure.
Trusted data management:
Compliant management of your data, analytics and reports, protecting you, your business and your clients.
Fully integrated and centralized:
All campaign assets, data and reports from multiple locations are consolidated into a centralized solution that’s easy to access and use. We can consolidate and build any report or dashboard according to your business specifications.
Auditing & Quality Assurance
As an ISO certified technical services organization, it’s no surprise that auditing and quality assurance are critical for us, in a continual process of improvement.
Ticketing and issue tracking:
We custom designed our ticketing and issue-tracking system to meet the specific requirements of the digital ad campaign lifecycle. Our system fosters quick and clear communication, full transparency, and a holistic and accurate view of each ticket, as well as details of our quality assurance (QA) protocol.
Our QA protocol encompasses all critical stages of a campaign, and spotlights all instances where a barrier to high-quality execution may occur. It is fully data encrypted to ensure privacy, and was evaluated as part of our ISO 9001:2015 certification.
Our clients have unfettered access to all of their tickets, requests, checks, ratings and status. All information is in a central location, and accessible 24/7.
We have the creative expertise for all campaign objectives. We can help with creative production of standard and rich media ads (including dynamic creative optimization), as well as video and all creative for programmatic campaigns.
Paragon in numbers
reports created per month
cups of chai served per month
dashboards created per month
clients across the globe