Strategic and technical solutions for all of your digital advertising requirements.
Campaign success is in the details.
Consumers flit from screen to screen as they go about their digital lives. We can help you reach them, at the right time, in the right channel, with the right message.
Our teams have expertise in all aspects of digital campaigns – creative development, production and optimization, omnichannel targeting strategies and data reporting and analysis. We can manage your campaigns end-to-end, or lend our expertise just where you need it.
Most agencies judge their work on whether they or not they met campaign criteria -- impressions served, pacing, CTR and so on. Not us. We judge our work based on your bottom line. Did we drive real business outcomes for you?
Direct or programmatic, open or private exchanges - we support all buying models, even in the same campaign.
Expert technical services
Campaign success hinges on the technical details: site tagging and set-up, testing and optimization, real-time reporting and analytics. Our teams are detailed oriented, and our internal processes are designed to monitor campaigns 24/7.
We protect your audience, and your reputation, through exceptional quality assurance and brand safety measures.
We’re happy to work within your existing infrastructure, digital mar tech and ad tech platforms, or brand safety partner you use.
We ensure your message is seen by your audience in the right channel, whether that’s paid search, paid social, display, video, desktop or mobile. We ensure your creatives are optimized to the channel and the individual audience member.
Reporting and analytics
We provided consolidated reports that allow you to answer the big questions about your campaign and audience, as well as drill down into the details to understand how individual creatives, sectors, devices, tactics and channels performed.
Our teams are steeped in the digital mar tech and ad tech ecosystem, with deep expertise in programmatic, data management, real-time optimization, brand safety, privacy regulations, emerging ad formats, consumer usage trends, and more.
Auditing & Quality Assurance
As an ISO certified technical services organization, it’s no surprise that auditing and quality assurance are critical for us, in a continual process of improvement.
Ticketing and issue tracking:
We custom designed our ticketing and issue-tracking system to meet the specific requirements of the digital ad campaign lifecycle. Our system fosters quick and clear communication, full transparency, and a holistic and accurate view of each ticket, as well as details of our quality assurance (QA) protocol.
Our QA protocol encompasses all critical stages of a campaign, and spotlights all instances where a barrier to high-quality execution may occur. It is fully data encrypted to ensure privacy, and was evaluated as part of our ISO 9001:2015 certification.
Our clients have unfettered access to all of their tickets, requests, checks, ratings and status. All information is in a central location, and accessible 24/7.
We have the creative expertise for all campaign objectives. We can help with creative production of standard and rich media ads (including dynamic creative optimization), as well as video and all creative for programmatic campaigns.
Paragon in numbers
reports created per month
cups of chai served per month
dashboards created per month
clients across the globe