Paragon Digital Services is deeply committed to closing the gender gap in employment the best way we know how: training women, and those identifying as women, in a growing field, and giving them the skills they need to build careers that are remunerative, personally rewarding and contribute to their local communities.
A stubborn challenge
According to the World Economic Forum Global Gender Gap Report 2021, the employment gap between men and women remains stubbornly wide. Unless we take active steps to provide women employment opportunities, it will be another 267.6 years before we achieve global parity.
Like you, we find that unacceptable.
Eliminating the gender gap doesn’t just benefit women, it’s good for everybody. Take India, for example, a country where many of Paragon’s technical teams reside. Increasing women’s participation in the workforce by just 10% could add $770 billion to India’s GDP by 2025.
Prior to lockdown in March 2020, India’s overall unemployment rate was 7%, but for women it topped 18%, per a 2019 a Google and Bain & Company report on women entrepreneurship in India. But once the pandemic hit, women in India, like women everywhere, bore the brunt of the unemployment crisis.
Closing the skills gap with the Paragon Digital Academy
The WEF Gender Gap Report states that gender gaps are more likely in sectors that require disruptive technical skills, such as cloud computing, data, AI, and engineering. At Paragon, we also know that it exists in the digital ad tech and mar-tech fields, and we aim to change that.
Paragon’s Digital Academy focuses on the personal and professional growth of our employees, and in turn, our organization, as well as the communities in which our employees live and work.
The Digital Academy provides learning and development opportunities to inspire and upskill our teams in areas that will help them succeed over the course of their lives. For instance, we offer training in technical skills, such as digital campaign management, programmatic advertising and other technical skills.
We also help employees obtain the critical “soft” skills including language, email and telephone etiquette, client communication, US culture sensitivity.
To ensure enough work -life balance, we conduct out our training programs during the office hours.
We educate our staff [men and women] on how important it is to treat our colleagues, and create a safe place to work for everyone.
Certifications to build lifelong careers
We provide women the opportunity to earn numerous certifications, including Google Ad Fundamentals, Google Ads Display and Campaign Manager Basics. We also train women in the full breadth of MS Office and Google Analytics. We also invest time for their individual Development Growth . We are also working on making a “All women team” within Paragon as a special initiative.
These skills are highly transferable to a wide array of occupations. Graduates can go on to hold a wide variety of positions in digital advertising, digital marketing, public relations, and more. And our training is recognized in other businesses. We are proud to help all of our students, women and men alike, build lifelong careers.
The gender gap in employment may be a difficult challenge to overcome, but with a commitment to empowering women, we can make the world a better place for all.
To find out more about the Paragon Digital Academy, or how we can drive efficiencies for your business, get in touch.