The Rise of AI Personalization and ROAS in Programmatic & Paid Social
In 2025, businesses are rapidly embracing AI personalization—88% of digital marketers report the [...]
Cross Platform Video & CTV – Unified Planning for Fragmented Media
Introduction As marketers invest billions into streaming channels, fragmentation is the new norm—spanning [...]
Programmatic Operations at Scale: AI, Automation & Predictive Campaigning
The Scale of Programmatic in 2025 In 2024, global programmatic ad spends surged [...]
The Surge of Programmatic: Why $200B Is Just the Beginning
The digital advertising landscape is undergoing a massive transformation. Programmatic advertising, once seen [...]
The Decline of Third-Party Cookies: What It Means for PMP Deal Management in Programmatic Advertising
The digital ad ecosystem is rapidly evolving, and the long-anticipated sunset of third-party [...]
AI Tools Reshaping Programmatic Advertising for Publishers and Retail Media Networks
Introduction The rise of Artificial Intelligence (AI) in programmatic advertising has led to [...]
Beyond Automation: The Human Touch in AI-Driven Ad Operations
Introduction: AI in Programmatic Advertising—Efficiency vs. Expertise Artificial Intelligence (AI) has revolutionized programmatic [...]
The Hidden Cost of Ad Operations: How Inaccuracies in Programmatic Workflows Drain Revenue
Precision is crucial in the complex landscape of programmatic advertising. Seemingly minor inaccuracies [...]
Retail Media Networks: The Next Frontier for Programmatic Advertising
Retail media networks (RMNs) are transforming digital advertising, offering brands direct access to [...]
Mitigating the Rise of CTV Ad Fraud: Advanced Detection Strategies and Solutions
As Connected TV (CTV) continues to revolutionize the advertising landscape, its unprecedented growth [...]