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Posts by category
- Category: Blog
- Next Year All Brands Will Be Required to Migrate to GA4. We Can Help You Get Ready
- BPO to KPO: Thriving in the Age of Quiet Quitting
- Insourcing versus Outsourcing Ad operations cost comparison and analysis
- Why Paragon is a great place to work
- The growing importance of CTV
- The opportunities of retail media
- Should you in-house or outsource campaign management?
- A look back on 2021, and a peek into 2022
- Language isn’t a barrier to success
- Why agencies should embrace remote workers
- 5 things to look for when selecting an outsourcing agency
- Get ready for Black Friday/Cyber Monday: 6 tips for success
- Best practices for onboarding outsourcing partners
- Why Information Security is a critical consideration when selecting your offshore ad operations provider
- The benefits of outsourcing for brands looking to insource their campaigns
- 101: Segmenting your audience
- How outsourcing delivers significant efficiency gains
- Female empowerment at Paragon Digital
- Identifying the best roles and tasks to outsource (and why)
- Ad operations lessons driven by the pandemic
- Equality, equity and what fairness really means
- Google’s privacy announcement and what it means for digital advertisers
- Harness the brand power of the evolving digital shopping experience
- What is headless commerce? And what does it mean for customer acquisition campaigns?
- Why a DTC channel is a must-have
- What is ROAS and how should you measure it?
- What is ISO 9001:2015 / ISO 27001 and why should you care?
- The challenges of maintaining an internal ad ops team
- Celebrate Diwali with us
- Managing Change in 2020
- Business benefits of a bespoke outsourcing strategy